How To Use Holiday Incentives

How To Use The Certificates

Low Cost – Effective

1. Increase Revenue: Provide extra motivation to help close business and drive new business opportunities.

2. Create A Theme: Add excitement to your business or facility. Energise employees and bring customers in. Give 1 away every hour to keep people there.

3. Differentiate Your Business: Separate yourself from competitors selling like products. A free holiday certificate is hard to counter by competitors offering the same product at a similar price.

4. Recognise Top Performers: People remember travel versus cash or merchandise. Travel has a higher perceived value and will be remembered for years to come. A free holiday certificate is a great motivator.

5. Create Urgency: Close deals now! "This promotion is only running through ___, need to act now!" Give your sales staff an additional motivator to get deals closed in the short-term.

6. Sell Upgrades/Higher-priced Items: Compel customers to buy an upgraded model or a whole set. Offer this incentive on the next level up rather than discounting.

7. Maintain Pricing Integrity: Offer this incentive with its high perceived value versus discounting by lowering prices.

8. Reward New Donors: Offer this incentive with its high perceived value as a reward for donations on subscription.

Slightly Higher Cost – More Effective

The certificates are redeemable for vouchers that entitle the holder to a low cost, high value holiday saving hundreds of pounds. The small redemption fee covers handling, postage and packing. This would normally be paid by whoever is redeeming the certificate however; you could obtain a number of vouchers and give them to customers who are 'up sold'. If you did not wish to redeem the certificates and hand out the vouchers yourself, you could give the redemption fee (up to £30) with the free certificate and use them in the following ways.

(The following examples use the certificate for "8 Days and 7 Nights Luxury Resort Accommodations At Your Choice Of Over 3500 Resorts Worldwide!" redemption $35 [under £20], cost of holiday $378.00 [under £200] saving between $1,500 and $2,000 (up to £1,000).)

Example 1.

Offer: Request a quote and receive a Free Holiday Certificate (Redeemable for $35 by the recipient).
Up sell: Accept the quote and receive a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)

Example 2.

Example 3.

Offer: Pay/renew subscriptions monthly and receive a Free Holiday Certificate (Redeemable for up to $35 by the recipient).
Up sell: Pay/renew subscription for the full 12 months and receive a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)

Example 4.

Offer: Refer a friend and receive a Free Holiday Certificate (Redeemable for up to $35 by the recipient).
Up sell: Refer a friend who makes a purchase and receive a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)

Highest Cost – Super Effective

This may only be suitable for high-ticket items, monthly promotions or employee rewards. They will however have your sales force straining at the bit ready to take the market by storm!

Example 5.

Offer: Request a Double Glazing quote and receive a Free Holiday Certificate (Redeemable for $35 by the recipient).
Upsell: Up to £1,000 Double Glazing receive a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)
Super motivator: Full Double Glazing receive a Holiday Voucher plus the cost of the holiday (Up to £200)

Example 6.

Offer: Test drive a car and receive a Free Holiday Certificate (Redeemable for up to $35 by the recipient).
Up sell: Purchase a car and receive a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)
Super motivator: Purchase a car and receive a Holiday Voucher plus the cost of the holiday (Up to £200)

Example 7.

Offer: Request a Driveway Block Paving quote and receive a Free Holiday Certificate (Redeemable for up to $35 by the recipient).
Up sell: Order Driveway Block Paving and receive a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)
Super motivator: Order Driveway Block Paving and receive a Holiday Voucher plus the cost of the holiday (Up to £200)

Example 8.

Offer: Any one of the Examples 1 to 4
Up sell: Any one of the Examples 1 to 4
Super motivator: All go into a Monthly/Promotional Draw and the winner receives a Holiday Voucher plus the cost of the holiday (Up to £200)

Example 9.

Offer: Any employee who is not absent through sickness for a 12-month period receives a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)
Up sell: Any employee who is not absent through sickness for a 12-month period goes into an annual draw and the winner receives a Holiday Voucher plus the cost of the holiday (Up to £200)
Super motivator: Any employee who is not absent through sickness for a 12-month period receives a Holiday Voucher plus the cost of the holiday (Up to £200)

Example 10.

Offer: Any fundraiser who exceeds a quarterly target receives a Free Holiday Certificate (Redeemable for up to $35 by the recipient).
Up sell: Any fundraiser who exceeds a half yearly target receives a Holiday Voucher - Or Holiday Certificate plus the redemption fee (up to £20)
Super motivator: Any fundraiser who exceeds their annual target receives a Holiday Voucher plus the cost of the holiday (Up to £200)

Next – Types Of Organisations That Use Holiday Certificates And How They Use Them